Who we are
This website is operated by Eric Hoffman, a mortgage broker (NMLS #2397260) with First Rate Financial (NMLS #184451), 3030 Vintage Blvd, Juneau, AK 99801. Questions about this policy: Eric.H@firstrateak.com or (907) 388-0922.
Information we collect
- Information you give us in forms, such as your name, email, phone number, loan goals, and answers to our pre-qualification questions.
- Basic technical information when you visit, such as your browser, device, pages viewed, and approximate location, collected through standard web logs and analytics.
How we use it
- To respond to your inquiry and help you explore loan options.
- To send follow-up information you asked for, such as rate alerts or helpful guides.
- To improve this website.
- To meet legal and regulatory requirements.
Text messages
If you give us your mobile number and agree to be contacted, we may send text messages about your inquiry, including automated messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. Consent to receive texts is not a condition of any loan.
We do not sell or share your mobile number or text messaging consent with third parties for their own marketing purposes.
Marketing emails include an unsubscribe link. You can opt out at any time and we'll stop sending marketing emails, though we may still contact you about an active loan.
How we share information
- With service providers that help us run this website, send messages, and manage contacts, only for those purposes.
- With lenders, title companies, and other parties when needed to process a loan you've asked us to help with.
- When required by law or to protect our rights.
- We do not sell your personal information.
Your choices
You can ask us to update or delete your information, or stop contacting you, by emailing Eric.H@firstrateak.com. Some information may be kept where the law requires it.
Security
We use reasonable safeguards to protect your information, but no website or transmission is completely secure. Never send sensitive documents by email. Use our secure application portal instead.
Children
This website is not intended for anyone under 18, and we don't knowingly collect their information.
Changes
We may update this policy. The date below shows when it was last changed.
Last updated October 29, 2026.